New Plastics Economy

I was contacted by the lovely people over at Ideo to art direct and animate a piece for a forthcoming event, concerning the future of how we use plastics. It was a quick turnaround, but thanks to a lot of coffee, some solid pre-production, and fantastic producing from Ideo we made the deadline.

Role: Art Direction, Illustration, Animation
Client: Ideo
Sound: Guilt Free

Storyboard

Here are some stills from the storyboard. It took a several iterations, but it's of the upmost importance to have a solid storyboard that everyone is happy with.

split frame of car, food packaging and home.