Novamont, Pepsico - Compostable 101
Client - Novamont, Pepsico
My Role - Direction, Animation, Design and Illustration, Pre Production
Audio - Thomas Williams
Novamont and PepsiCo wanted an engaging explainer animation to highlight the importance of compostable materials in sustainable packaging. The goal was to create a clear, visually engaging, and educational piece that would communicate the benefits of compostable solutions to a wide audience.
I developed a dynamic, easy-to-digest animation that breaks down the composting process, ensuring that viewers understand how biodegradable packaging plays a role in sustainability.
Pre-Production: Storyboarding the vision
Before animation began, the storyboarding phase played a crucial role in shaping the narrative. The goal was to ensure that each sequence effectively communicated the composting process in a way that was both engaging and easy to follow.
📌 Visual Planning – Carefully designed each frame to balance education and entertainment.
📌 Motion Considerations – Mapped out key transitions for a smooth visual experience.
📌 Narrative Flow – Structured the story to introduce compostable packaging concepts step by step.
