Project Overview

I had the pleasure of collaborating with the brilliant team at Rocket Lab on this whimsical spot for Bear Naked Granola. The piece takes us deep into a charming forest, where we follow the Bear Naked Granola Bears as they forage for the freshest natural ingredients. The goal was to create a playful, storybook-like world that reflects the brand’s fun and adventurous spirit.

I was responsible for character rigging and animation, using Duik to build out the rigs and give the bears personality and flexibility. I worked closely with the incredibly talented Justin Puda to bring the characters to life with expressive, energetic animation that matched the piece's tone.