London Lions – Beginner’s Guide to Basketball
Client: London Lions
Direction: Cub Studio
My Role: Animation, Illustration & Design, Storyboarding
Audio: Morgan Samuel
The London Lions, a professional basketball team based in Stratford, East London, needed an engaging intro animation to introduce new fans to the sport and strengthen their brand.
At Cub Studio, we created a Beginner’s Guide to Basketball. This fast-paced, energetic animation breaks down the basics of the game while immersing viewers in the London Lions' distinctive visual identity.
Character Development
This project required a versatile character rig capable of running, jumping, passing, and interacting. Initially, I planned to use a custom rig, but it proved too CPU-heavy. To keep the workflow smooth and efficient, I switched to Limber, allowing for flexible, high-performance animation without compromising movement.