Sky Bet - Cheltenham Festival
Client - Sky Bet
Produced - Cub Studio
Directed - Cub Studio
My Role - Animation, 3D Modeling
Audio - Morgan Samuel
The Cheltenham Festival, one of the UK's premier horse racing events, sought a captivating promotional video to enhance brand presence. We at Cub Studio produced an animation that encapsulates the festival's excitement and tradition.
Early run cycle tests
This project was good fun to work on- though, forgive the pun, it had its hurdles.
Here are some of my early tests. I started with an animated horse, then attached a rider using constraints to ensure realistic movement. To achieve a stylized look, I applied a reduced polygon tag, creating a unique, simplified animation style.