The New Plastics Economy: Innovation Prize

Client: Ellen MacArthur Foundation
Direction - Simon Tibbs
My Role - Animation, Design and Illustration, Pre Production
Audio - Thomas Williams

Project Overview

The Ellen MacArthur Foundation is a global leader in driving the circular economy. It aims to rethink how materials—especially plastics—are made, used, and reused. As part of its New Plastics Economy initiative, the foundation launched a $2 million Innovation Prize to inspire sustainable alternatives to plastic waste.

I worked with the Foundation to direct and produce an animation promoting the prize. The goal was to simplify complex ideas into a clear, engaging story and spark action from startups to global brands, helping to bring circular solutions to life.